The Dos and Don’ts of Effective Influencer Marketing

When you opt for marketing campaigns, you should get prepared for accepting the prosperity as well as risks that will come along with them. Do not be afraid as “Making mistakes is an inevitable part of the human experience. We all make them. It is how you learn and grow from those mistakes that matters.” Whether you run paid campaigns or hire an influencer, you must show patience to earn the engagement and user’s trust. 

Apart from everything, there is a survey which is enough to engage your focus on influencer marketing. According to a survey on influencer engagement marketing: “The Australian influencer marketing has the market size of 16.4 billion dollars in the year of 2022. While it will raise up to 29% which is 21.1 billion dollars in 2023.” 

Whether you are confident in your brand or not, you need to implement the modern tactics of marketing. For that, Influencer marketing is the horse that will run long races for achieving the big titles for your brand. Without a hitch, you need to pick out the right rider (the potent influencer) for your marketing. For example, you can reach out the top influencers like Dacre Montgomery, Lily Maymac, and Liam Ferrari. 

Emphasise These Dos & Do not for Influencer Engagement 

Apparently, influencer outreach is the ponderous way to drive your strategic campaigns. None of the brands can deny the reach and effect of influencers on the marketing. Before you directly start to approach the influencers, you should wait and think for a while. As it is mandatory to weigh the pros and cons of everything that is going to be part of your business. We have minimised your efforts of search and brought these points to keep in mind before opting for the influencer marketing. Let us break down them: 


Bring light to Your Aim 

Setting goals is like aiming for the bullseye in a game of darts—except here, as influencer marketing is hitting targets that boost success, not just a fancy board! Defining your business aims can increase brand awareness, engender sales, erect brands-customer loyalty. Ensure that your core message aligns with your business’s products or services. Share it with the influencers you have hired for your brand’s promotion. 

Give the Nod to Right Platform 

If you will take your business seriously, then it will also impact others positively. Regarding influencer marketing, it is momentous to elect the right platform for influencing. Here, the primary question is how to pick the right platform. In the first place, the customers are closely related to your platform selection. For example, where they spent time? what kind of posts they are liking or disliking? and how they are using distinct platforms? 

Once you know your audience, it is time to choose the relevant platform. In the event that, Instagram is leading in aesthetical social proofs while Facebook is best for the paid intensification. On the contrary, enlist YouTube for long-term content and storytelling’s. If your targeted audience belongs to the GenZ group, then TikTok is in the line. LinkedIn is awaiting in the list for promoting the products or services in B2B societies. 

Enquire the Perfect Influencers 

Before you become a part of the influencer marketing campaigns, you need to perform a thorough research on finding the right influencer. Ensure that the person who will be the voice of your brand is the best fit for it. It is so, you have often seen that the number of influencers tend to focus on niche specific industries they emphasise their content on. 

As we all know that: “True influence is about leveraging authenticity.” Do not count it in just by seeing the number of their following. You should opt for the influencer, who is an active user of social media platforms. They should be aware of what they are posting and how people are responding to these posts. Do not invest for the influencers who are lacking in generating the actions. 

Quantify the Outcomes 

Count “All in vain” if you do not know what the progress of your influencer marketing is. As you are investing in something which means you should keep an eye on all aspects to know they reach and results. Do not let your fear overwhelm you by thinking of how to quantify the performances. Because influencer marketing gives the privilege of multiple solutions. 

Evidently, there are umpteen ways to measure the success rate of brand’s awareness, traffic, sales leads, followers, freebies, etc. Again, it is the point which shows the importance of selecting the brand’s aims and objectives. As you can decide your get-go metrics of the performance which includes impressions, influencer engagement, CPM, ROI, reach, and CPC. 


Do not neglect micro-influencers 

If you are into running successful campaigns, then do not overlook the micro-influencers. In this way, you will notice that your investments are worth their weight in gold. Catch the sight of this concept that it is not mandatory to approach the macro-influencers in your startup era. As, micro-influencers are the one who are handling the stronger connections with their audience. 

In addition, they are more detail oriented to target the niche specific groups for generating the authenticity of your brand. But if you are unfamiliar with micro-influencer. Let us tell you about it first. It is a group of people who have between 5000 to 100,000. Unquestionably, they are known as the trustworthy voice for their community. 

Do not Control Social Media Content Creators 

Let us begin with this inspirational foresight of Susan Cooper: “Engage, Enlighten, Encourage, and especially… just be yourself. Social media is a community effort, everyone is an asset.” When you hire a social media content creator, you must give them the opportunity to show their creativity. Everyone is unique in their styling and way of delivering the deliberating thoughts to the end user.  

Do not force them to promote the product or services by completely following your instructions. Instead of this, partner their creativity with your transactional and creative ideas. Because their followers are liking them for their content credibility. 

Do not opt for Volume over Excellence  

The market is already choked-full of the online businesses. Avoid the blunders and give them reasons to speak positively about your brand. The question is how? Right? The answer is pretty unambiguous. It will be great to focus on the quality. As we all are aware of it: “People that aren’t used to quality, always chase quantity.” To be true, it is not a way to deal with the business in the market.   

For example, you are investing hefty amounts on an influencer who has a large following, but not able to enhance the influencer engagement. What will happen? All your efforts, time, and money will be counted as a loss. That is the point where you need the influencers who are engaged to their work and have loyal followers for your brand.

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