2024 Typography Trends: Guide to Stay Ahead in Design

Typography is more than just arranging letters on a page; it’s about creating an immersive experience that taps into our emotions and leaves a lasting impression. Undoubtedly it plays a significant role in transforming ordinary words into captivating stories, brands into unforgettable identities, and designs into works of art. 

As we look ahead to 2024, the world of typography is packed with excitement and innovation. As we all know how animations will bring letters to life. On the contrary, it is the way of inviting us to explore new areas of creativity. 

In addition to this, augmented reality will blur the lines between the physical and digital, allowing us to interact with typography in ways we never imagined possible. 

Apart from this, typography will continue to be a powerful tool for connection that will play a role of bridge between designers and their audiences. That is how it allows you to communicate your stories, brands, and visions with more clarity and resonance. 

Moreover, you will get engaged with this more precisely by reading this famous saying of Robert Bringhurst: “Typography is the craft of endowing human language with a durable visual form.” 

Because in a world where words are the currency of communication, typography design trend is the art that gives you value, meaning, and soul. 

Role of Typography in Designing  

No one will deny the fact that how designing is attaining the changes along with the immersive typography aesthetics. But the question to ponder is why it is important and needed to be considered. Whether you are a designer, or not hasn’t this question distorted your thoughts yet? We think it should be. 

Here is research that covers your answer: 80% of the small businesses say that the design of their marketing or branding materials is important, while 50.5% of marketers say that its visual representation matters a lot.” 

In short, the typography is the practice for the designers that comes in the form of self-expression. You can also say that it is the intersection of form and function, where aesthetics and readability converge for creating something truly extraordinary.

At its core, typography is the thoughtful selection of fonts and the dedication between negative and positive space. But in the hands of a skilled typographer, it becomes a powerful tool for storytelling, emotion, and expression. 

For more understanding pay heed to these points that shows its role in your designing. 

  1. It’s a subtle yet profound language that speaks to our senses, conveying meaning and emotion through careful consideration of contrast, alignment, consistency, and whitespace. 
  2. As you continue to explore, you’ll notice a harmonious flow, with text elements aligned consistently, creating a sense of order and professionalism. 
  3. It is also the foundation upon which brands are built. Consistent use of fonts, sizes, and spacing establishes a consistent visual language that strengthen the brand recognition and enhances the overall aesthetic appeal. 
  4. Yet, amidst the carefully arranged letters and words, it’s the strategic use of whitespace that truly allows the design to breathe. 
  5. Ample negative space around text elements enhances clarity and provides a visual respite by creating a balanced and visually appealing composition. 
  6. Beyond mere aesthetics, colours evoke emotions and convey meaning, creating an intrinsic connection between the design and the message it carries. Understanding colour psychology and selecting palettes that align with your brand’s essence is the key to crafting a harmonious blend of visual and conceptual elements. 
  7. Apart from this, hierarchy not only enhances clarity but also ensures that key elements resonate with the audience, captures their attention and guide them through the content with ease. 

Trends to Must-follow in Typography 

Today, having a lot of information in the form of text is enough for anyone. It is the time where you cannot say that you can lead without knowing the right direction. In designing, it becomes more crucial to understand why and how typography aesthetics will impact your visual communication. 

In 2024, the designing element; typography has moulded its shape with continuous evolution of trends. 

In actuality, we are going to explain 10 must-follow trends that will make your search worthwhile. Let’s embark on it! 

3D Typography 

Did you know what is the most exciting thing for the designers now? Take a guess! No worries, let us tell you. It is the change in typography trends that shows the mouldiness of designing towards 3D designs. It is happening because it delivers the sense of reality in digitalisation and printing. 

That is the great way to get the attention of the audience in time. Apparently, the designers can take help through the latest software to create the complex and multidimensional designs. As a businessperson, these kinds of designs help you in branding, web designing, and PPC advertisement. 

Diversity of Fonts 

Do not forget to play with the psychology of typography by utilising the fonts. As there is a study that reveals: “Good typography can enhance the speed time up to 35%. While on the other hand, 67% of the end users consider the font choices that can be more engaging with brands.” 

Mixed typography styles or fonts in typography is broadly used in almost all types of the designs. We must say that you can utilise these mixed fonts with script fonts, sans serif, handwritten fonts or more. Take time in making a mixture of two or more fonts for immersive typography. 

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Maximalist Typography 

Now you are in the era where you need to opt for the best. And trust us Maximalism is the typography trend that is going to add value into your designing. You can say that it is the big comeback of the pattern, textures and colour combinations. All you need to pay heed to the bold geometric shapes and retro fonts. 

Kinetics in Typography 

Let’s start with your old memories. Remember the days when you used to go to early cinemas to watch movies. Whether buying the tickets or entering the cinema you often saw the animated title outside of it. Yes, that was created by using the kinetics typography. 

Even today, this is amongst the demanding trends of typography in design. Use this as the animation technique in typography to move the text. It will surely assist you in capturing the attention and setting the right tone for your audience. In addition to this, designers also use it for web projects, commercials, videos, and more. 

Handwritten Fonts 

There is no doubt that handwritten fonts are securing their popularity in today’s digitalisation. It is also becoming part of typographic trends. They provide the sensation of conveying messages like homemade, organically made, etc. Do not forget, the handwritten fonts can be legible as well as difficult to read. So, choose the one which can resonate with your packaging design and targeted audience. 

Grids & Borders 

Today, everyone is focusing on the design. And if your design is not conveying the core message to users then you need to focus on this latest trend. Yes, we are talking about the “Grids”. Do not become one of those who are trying to break the rules of designing by getting out of the grid styling. 

But in 2024, you have to go hand-in-hand with grids and borders. On the contrary, it will split up your design into multiple segments. Moreover, using the grids and borders can minimise the white spacing in these segments. 

Abstract Gradients 

If you put a glimpse on the market, you will notice how designers are embracing the existence of the Gradients now. It is so, the time has arrived where they become more interesting, abstract, and creative for utilising in designing. Let us tell you something more amazing about it. 

You should use the combinations of different colours that designers rarely mixed up for making a gradient. Because this experiment with colour tones casts an impression of uniqueness that can surely attract the audience. 

Typography in Designing – Focus on these Dos and Don’ts 

Whether it is a social media post, slider carousels, invitation, infographic or website, it is your typography that can speak thousands of words in your design. It is not wrong to say that it can make or break your design’s potency. Likewise, what kind of fonts, colour, spacing, size, and alignment you are choosing can cast an impact on your design’s aesthetic. 

In addition to this, strong typography assists the designers in conveying the core message to the targeted audience. As it is a great way to turn their attention towards important information and assists them in getting immersive experience. 

But in the digital age, many people think that we should break the rules of typography and try something new. It does not work every time. But the question is how you would realise what to do and what not to do. In the fine fettle, we have brought this handy guide of dos and don’ts of typography to help you in resolving many issues. 

DOs of Typography 

  1. Choose Right Fonts Let’s start with font selection. For digital content, sans-serif fonts like Arial or Roboto are a great choice, as their clean lines and simple forms make them easy on the eyes. While on the other hand, use classic serif fonts for printing material like Times New Roman can add a touch of elegance while maintaining legibility. Remember that a font size of at least 12 points is generally recommended for optimal readability
  2. Maintain Consistency Now, think about the last time you encountered a design that just felt cohesive and professional. Do not worry, use the same font family, font sizes, and text styles (such as bold or italic) consistently across headings, subheadings, and body text for creating a sense of visual amity. 
  3. Pay Attention to Hierarchy Opt for larger font sizes, bold or italic styles, and variations in colour or weight. It is so, it will assist you in creating a visual hierarchy. Apparently, it will help readers to get a quick insight of the structure of information presented to them. It’s like having a friendly guide gently directing your eyes from one point to the next and assures that you don’t miss a single beat. 
  4. Mind the Spacing And let’s not forget to take an account of spacing. Because proper spacing between letters (kerning), words (tracking), and lines of text (leading) can make all the difference in readability. Adjust spacing as needed to enhance legibility and visual appeal. 
  5. Consider Accessibility Choose fonts with good legibility and avoid decorative or overly stylised fonts; because they may be difficult to read. In addition to this, ensure that you provide the sufficient colour contrast between text and background. As it will show that your message is easily consumed by everyone

Don’ts of Typography 

  1. Overcomplicate Typography Firstly, try to avoid the use of too many different fonts or styles in your design. We know that the variety can be appealing to many people, but excessive use of multiple typefaces can lead to visual clutter. Instead of this, stick to a few well-chosen fonts and styles that complement each other. It is so, it will be maintaining clarity and readability throughout your work. 
  2. Ignore Alignment Alignment is another crucial aspect of good typography. Sloppy alignment of text elements, such as headings, paragraphs, and bullet points might create unprofessional appearance of your design. Take the time to align your text to a grid or baseline for designing clean and organised layout. 
  3. Use All Caps Excessively While the third one is about the caps lock. Let us remind you that use of all caps can effectively draw attention to specific text, but it is mandatory to avoid overusing this technique for longer passages. Reading large blocks of text in all caps can be straining on the eyes and disrupt the natural flow of reading. Reserve the use of all caps for short headings or labels to maintain a comfortable reading experience. 
  4. Forget About White Space Don’t underestimate the importance of white space (or negative space) in typography design. White space provides visual breathing room between text elements. So, focus on the strategic use of white space to create a balanced and inviting layout. Without any doubt, it will allow your content to shine without competing with excessive graphics
  5. Neglect Proofreading Finally, always remember to proofread your text carefully. Typos, grammatical errors, and inconsistencies can show that you are lacking in professionalism of your design and undermine the credibility of your message. In between this, take time to review and revise your content before finalising your design.