Have you heard of the new social media platform; ruling in the township? Whether it’s a yes or no, let us take you back to July 2023. When Threads app was unleashed by the parent company meta-Instagram. Without any single question, it is taking the digitalisation by a heavy storm.
But here is a question that might pop up into your mind. Before you lose yourself in the pool of thoughts, let us say something. We know that not every new launch of an app or anything else is worthwhile for everybody. But this meta-app can be if you use it once.
Within just the first 24 hours, a staggering 30 million users signed up, showcasing an overwhelming demand for this new platform. By the fifth day, the app had already amassed a remarkable 100 million sign-ups, solidifying its position as a force to be reckoned with in the social media.
But when it comes to business, you have to focus on all the marketing aspects to get engaged with any social media app. Did you know social media platforms are like magnets for your business, if you choose the right one you will get what you want. While if you opt for the wrong one, you might face many crises
For that reason, you should focus on this amazing saying of John Lawson – best-selling Author and Speaker: “Get in where you fit in and then focus on that platform.”
Threads app: You Need to Know it First
In the time of digitalisation, we cannot be the part of this saying that here is the app go and try it at once. No! It is just like you are going on the journey; only knowing the destination but not knowing the roadmap. For that reason, we are here to tell you what Threads app exactly is.
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In actuality, the threads is the new social media platform that is operated by Mark Zuckerberg’s. Apparently, it is integrated into the Instagram app. And before you ask other questions, let us tell you that it is applicable for both iOS and Android operating systems.
In addition to this, it is the Instagram text-based conversation app that allows users to share texts, links, approx. 10 images, video content up to 5 minutes long, repost, and take part in the public discussions. Isn’t it amazing how you can create a post on the Meta’s Thread app with the character limit of 500.
In between this, do not forget to consider this saying of Susan Cooper – social media enthusiast & strategist: “Engage, Enlighten, Encourage, and especially … Just be yourself! Social media is a community effort, everyone is an asset.”
Meta’s Threads App Vs. Twitter
But there’s one more question that needs to be answered before we directly dive into how it works for the businesses. The question is its comment section shows resemblances to Twitter. Many people say that it is landed as a competitor of the already existing platform “Twitter”.
Somehow, you can agree that it could be a competitor with it but not in all aspects. Here we have described some major points of comparison among Threads app and Twitter to minimise your queries.
Accessibility
- Threads: Available on Android and iOS app stores.
- Twitter: Available on Android, iOS app stores, and its own website.
Character Limits
- Threads: You can create the post with the text limit of 500 characters.
- Twitter: You can create post along with the text limit of 280 characters.
Verification
- Threads: It amplifies the verified accounts from Instagram.
- Twitter: Its verification system complex as you need a badge which can be obtained through the subscription.
Multimedia Coherent
- Threads: It allows you the individual messaging along with the featuring of multimedia elements.
- Twitter: It allows you to add GIFs, videos, images, and other multimedia content.
Privacy
- Threads: It allows you to control who can interact and view your posting.
- Twitter: It allows you to make your account private and public through the privacy settings.
Audience
- Threads: Posts are only visible to the people who are following it.
- Twitter: Posts are visible to the person who do not even follow you just searched your account via your username.
Length of Video
- Threads: You can post the video of length 5 minutes.
- Twitter: You can post the video of length 2 minutes and 20 seconds.
Advertisement
- Threads: Launched without the feature of ads running.
- Twitter: Allows you to run the ads.
Why Businesses Should Use Threads App?
Trusting a new app might be time taken. But sitting behind and waiting for others reaction on it cannot be helpful too. Specifically, when you are running your business online; you have to take the risks of utilising the new platforms. As you know the sudden popularity of the threads app gained by audience, so why not to give it a try.
Now, you are aware of its origin, introduction to digital market, its competitor, featuring and more. Now you are reached to the point where you should know why you need it as a social media tool. Let’s get start to delve into the knowledge of threads app for local business.
Reinforce Engagement
At very first, we should discuss something that you need. Likewise, if you are struggling in enhancing your business engagement with your targeted audience, then add the threads app to your social media strategy list.
Do not burden your mind with the bunch of thoughts; it is new to the market, how it will boost the engagement, how it will work, is it worthwhile or not, etc. You will end your questioning thoughts after using its interactive format.
Allows Microblogging
Ahead of the time, we all are familiar with the blogging. A great way to stay in touch with your end users. But what if you deliver your brand voice in less words. Don’t make it complex, as it will work as a summary of thousands of words in a few.
On the contrary, you can call it “Microblogging” with Meta’s Threads app. Amazingly, you can consider it as you are telling the story of your brand in small chunks. In the world of creativity and amusement, it is the incredible social media channel for sharing the concise and meaningful content with your audience.
Okay, so many people ask for what kind of microblogging will help their businesses in getting more visibility. Wel, it could be of any kind like tips, data driven insights, core messages, brand’s story, or more.
Get in Touch with Influencers
Influencer marketing! A Ruiling storm that has taken the digital marketing over the roof. Whether you are micro-influencer or macro-influencer, if you are into this marketing then you are worthwhile at different levels.
Unlike traditional social media platforms that heavily rely on visual content, Threads provides an opportunity for influencers to showcase their expertise and authenticity through in-depth written reviews and engaging commentary.
By partnering with influencers who share a similar audience and resonate with your brand’s values, you can effectively tap into a highly engaged and receptive community. Beyond product reviews, businesses can collaborate with influencers to host informative Q&A sessions on Threads.
These interactive sessions allow influencers to showcase their knowledge and expertise while addressing specific queries from their followers, fostering trust and building a deeper connection with your brand. As the influence of text-based social platforms continues to grow, businesses that effectively leverage influencers on Threads stand to gain a significant competitive edge.
By tapping into the authenticity and reach of influencers, brands can effectively cut through the noise, engage with their target audience on a more profound level, and ultimately drive tangible results for their marketing efforts.
Multiple-platforms Profile
The most interesting thing about Threads app is its integration is unlined with the Instagram. Likewise, whatever you are posting on threads, you can share directly share it on your Instagram. In other words, you can also say thread is working as the cross-platform visibility.
Moreover, it will be handy for maximising your personalised content distribution to get engaged with the wide range of followers. On the contrary, these followers can be the part of the different social media platforms.
Personalisation of Your Content
Okay, so you have heard of it, business needs to do this; business needs to do that. But what actually they should do when it comes to maintaining its personalisation of content? Clicked into your mind now, right? Do not worry, threads is Meta’s app which allows the businesses to create close communities to get engaged with their audience on a personal phase.
As you are new to threads app, let us tell you how it will work at this point. All you need to do is, make the personalised lists of close friends. There, businesses can elevate their content, product/service promotions, special offers or discounts to certain groups. Without any doubt, it gears your business towards your niche specific demographics for making impactful marketing strategies.
Redeem Client’s Services
If you put a glimpse on the digitalisation, you will notice that communication is a key and strong communication can definitely hold your customers’ attention for a long time. And threads app is one of the social media platforms that allows you a direct two-way communication with your clients.
It is so, when you are in public interaction, and you are solving the queries of your clients efficiently then it will have a positive impact on your business reputation.
Data Driven Insights
In the present time, it is an attention seeking point that you should pay heed to data-driven insights. Apparently, you might think it is easy to handle; it’s not. Whether the threads app is new to the digital world, but it knows the worth of providing you with the analytical insights on engagement of audience, content authentication and performance, and informative interactions.
From the core of the discussion, you must have gotten the idea of how important it is for your business to understand these insights. Now the question is how this information is going to help you. Well, it will be a helping hand in refining your digital marketing strategies and measuring your PPC campaigns success rate. Lastly, data-driven insights can lead your business towards higher ROIs.